How the US Drinks Coffee in 2025?

Coffee isn’t just holding its place in U.S. culture. It’s evolving. Statista’s Coffee Consumption Trends in the United States 2025 shows that while roast coffee still dominates, instant holds a consistent 10% share. That’s millions of cups every day. A stable platform for growth if you know how to play it. 

The opportunity? Taste and function, together. Consumers still want that rich, roasted profile (65% say it’s their top preference), but they’re increasingly curious about coffee that does more: boosts immunity, supports focus or adds protein to keep them going. Over 40% of specialty drinkers say they’d choose coffee with antioxidants or vitamins. This is more than a passing fad; it’s part of a broader shift toward wellness in everyday choices. 

And here’s the kicker. Most coffee is still made at home, and younger drinkers are keen to recreate café experiences there. This creates space for products that are quick to prepare, versatile, and indulgent, but also aligned with their health goals. 

At Sucafina Instant, we work with brands to fill exactly that space: developing instant coffees with café-level taste, tailored functional benefits, and market-ready formats. 

Whether it’s antioxidant-packed cold brew sachets, protein-infused mochas, or adaptogen blends, we help you launch products that match where the U.S. coffee market is headed, not just where it is today.