Coffee With Benefits

Not long ago, grabbing a ready-to-drink coffee meant one thing: caffeine – quick energy. But today, people are expecting more from their coffee. They want drinks that fit their lifestyle. Protein for recovery, mushrooms for focus or formulas that support digestion and balance. Coffee has become part of the wellness routine, not just a wake-up call. 

We’re seeing it everywhere. Protein lattes are moving beyond gyms and into daily life, giving consumers a mix of indulgence and function. Low-sugar, high-protein options are marketed as both workout companions and breakfast replacements, often delivering 20 grams of protein in one serving. And adaptogens*, lion’s mane, reishi, chaga, are turning up in cans and bottles, helping people manage stress or sharpen focus while still enjoying their daily coffee. 

The timing couldn’t be better. The new wave of coffee drinkers is cutting back on alcohol and seeking options that balance health with enjoyment. Functional coffee fits right into that shift. The numbers tell the same story: the functional coffee market is forecast to grow about 11% per year between 2025 and 2030, outpacing the rest of RTD coffee.( Mordor Intelligence) 

At Sucafina Instant, we see this shift firsthand. With our high-quality instant bases and the expertise of TB, we help brands turn functional concepts into reality. That means protein that integrates seamlessly, functional ingredients that don’t compromise taste and textures that stay indulgent and café-style. From nitro-finished heads to low-calorie formats and recipes built for stability, we make sure innovation is ready for the shelf and for consumers. 

The bottom line: RTD coffee is moving from “energy in a can” to “wellness in a cup.” For brands, it’s a chance to stay ahead of where coffee is going and to give consumers a product that feels both familiar and new. 

*Adaptogens are plant- or mushroom-based ingredients believed to help the body manage stress and restore balance.