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About the Group
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Green Coffee
Green Coffee: Macrolot to Microlot
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The younger generation is increasingly choosing cold coffee over hot brewed coffee, driven by convenience, customization, and a preference for a smoother, often sweeter taste. It's estimated that cold coffee now makes up about 15% of global coffee consumption, with countries like the US, Japan, South Korea, Australia, and Germany surpassing this mark some time ago.