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Latest News

Meet Will McNaught!

Posted Jul 30, 2025 in News

With over two decades in the instant coffee industry, Will has witnessed and helped shape the evolution of Sucafina Instant from a small operation to a global player. From an unconventional start in the Americas to leading strategic deals across Europe, his journey reflects the passion, adaptability and collaborative spirit that define Sucafina’s approach to business. In this interview, he shares insights into his role, the dynamics of the instant coffee market and what continues to drive him after 20 years in the industry.