Concentrates Set to Drive Cold Coffee Category Sky High 

The younger generation is increasingly choosing cold coffee over hot brewed coffee, driven by convenience, customization, and a preference for a smoother, often sweeter taste. It's estimated that cold coffee now makes up about 15% of global coffee consumption, with countries like the US, Japan, South Korea, Australia, and Germany surpassing that mark some time ago. 

As a rapidly growing and innovative sector, the cold coffee market continues to evolve, with new formats like coffee concentrates rapidly gaining sales. Concentrates are expanding the appeal of cold coffee in two ways. First, they cater perfectly to the appetite of the social media-savvy generation that values personalization and experimentation. Cold coffee ‘freakshakes’ are made easy; adjusting strength, choosing from various dairy or plant-based milk alternatives creates numerous routes. Second, coffee concentrates are cost-effective and affordable. A single bottle can offer 10 to 20 RTD servings with less packaging, making cold coffee more accessible and making it an easy and convenient at-home option. 

But the benefits of coffee concentrates aren't just for young, trend-driven consumers. These products are also a valuable tool for food and beverage innovators. When supplied in bulk, coffee concentrates can serve as a foundation for creating unique cocktails, baked goods, and dairy-based products. Additionally, many concentrates offer an extended shelf life of 12 to 24 months. 

While ready-to-drink (RTD) coffee is still growing, forecasts predict that coffee concentrates will experience still (even?) faster growth, expanding at a rate of 7% annually through 2030 (Grand View Research).  

At the forefront of cold coffee innovation, Sucafina is leading research, development and commercial opportunities for ambitious brands and retailers. We're offering both private-label bottled finished coffee concentrates, which are currently in high demand in the UK and Europe, and bulk coffee concentrate supply for industrial clients through our TB Brown center of expertise in the Netherlands.  

If you're as passionate about the future of cold coffee as we are and need expert guidance to turn that vision into a powerful asset for your brand or retail chain, Sucafina Instant is here to help with solutions for ambitious brands and retailers.