Cold Brew: Refreshing Success Path for Your Instant Coffee Business

According to a market research study conducted by Technavio, the cold brew coffee market is expected to experience a compound annual growth rate (CAGR) of 7.73% from 2022 to 2027. The study predicts that the market will expand by approximately US$440 million. The market's growth is influenced by various factors, such as the rising demand for instant coffee among millennials and the introduction of new products, the widespread presence of organized retail stores globally, and the health advantages associated with cold brew coffee.

Cold brew is also a great solution for people who like the taste of coffee but find it too bitter. Many coffees made with hot water will be bitter to some degree, because some bitter components are a by-product of hot water extraction. Hot water is effective at extracting all the elements in coffee: the ‘primary extract’, such as flavors, sugars, aromas, and caffeine, as well as the ‘secondary extract’, which tends to be bitter, or sour and acidic. When a traditionally made coffee is well brewed, the interplay and balance between all of these components makes for a delicious beverage.

Cold water draws out coffee’s constituents more slowly. It takes 8–12 hours for ground coffee soaked, or steeped, in cold water to be extracted, and most of the secondary extract is left behind. The result is a complete revelation, especially for people with an aversion to bitterness. Cold brew coffee is sweeter, and has an ultra-smooth, creamy taste that is extremely palatable and refreshing.

These characteristics make cold brew a great choice for younger adults, who tend to have a lower tolerance for bitterness, and introduce coffee as a true alternative to soft drinks. What could be better on a hot afternoon than a naturally sweet, smooth and refreshing beverage without any calories? That’s the appeal and the beauty of cold brew in a nutshell but the challenge is how to deliver all of this easily.

Can’t wait to try this super-cool trend? Not so fast! Remember, it takes 8–12 hours to make cold brew, and this long timeframe has meant that it’s been expensive and inefficient to make until now. The inconvenience has meant that cold brew has remained the preserve of the artisanal coffee sector. Retail cold brew products are available, but they carry a big price premium, putting them out of reach for many people.

A Faster Route to Great Cold Brew

To make our new Cold Brew Instant Coffee, we steep roasted ground coffee in cold water, so you don’t have to. We extract the natural sweetness and the smooth, creamy texture as primary extract using a cold-water process, before expertly drying it. The end result is pure cold brew in an instant powder format, which is designed to be cold-water-soluble, so it dissolves into cold water in seconds.  

Our cold brew is already proving popular, with one US writer asking, ‘what kind of sorcery did they use to make instant coffee taste this amazing?’ The truth is, our cold brew coffee solution contains nothing but steeped roasted coffee; there is nothing added and nothing taken away. It’s a fraction of the price of other cold brew products on sale, which makes it a great option to fill retailers’ shelves and e-commerce platforms. It’s also the perfect solution for coffee shops, who can make cold brew to order within seconds, rather than having to brew it hours in advance, in case someone orders it. 

At Sucafina Instant, we are your one-stop shop for instant coffee products. Looking for retail finished products? We can help. For a one-shot quick service solution for foodservice, get in touch. We can supply cold brew in a variety of different iterations including powder and liquid concentrate.

Our aim is to help brands and manufacturers find the right coffee solutions for their needs. We offer an unparalleled range of sustainably sourced and certified instant coffee in bulk and options for finished goods with our packaging formats that include plastic-free and recyclable containers in many shapes and sizes. We are near to your market as our offices are across the globe, waiting for your call!